Digital marketing that delivers real bookings. Performance ads, websites, social media, data, and platform management for Icelandic hospitality.
What we do
No scattered freelancers. No agency bloat. One curated hand on everything that grows your property online.
Fast. Sharp. Built to convert. Sites that turn a browser into a direct booking — and loosen the grip of commission platforms.
Our core craft. Meta Ads, Google Ads, Bing — real budgets, real tracking, measurable return. Five years in the field, not guesswork.
Presence with a point. Content and growth on the channels that move hospitality — built to be seen, not just posted.
Airbnb. Booking.com. Bókun. Expedia. Listings tightened, pricing sharpened, visibility earned across every channel.
Full transparency. Tracking set right, dashboards that tell the truth, one clear monthly report. You always see the whole picture.
Strategy and numbers, told plainly. For owners who run the property while we run the digital.
Landing pages that convert
Three proven templates, battle-tested across hospitality. Each designed to turn visitors into guests — fast, direct, no commission drain.
Hero with availability search, room showcase, trust signals, direct booking incentive. Built to reduce OTA dependency.
Atmospheric hero, menu highlights, integrated reservation system, event promotion. Drives foot traffic and table bookings.
Hero with search filters, tour cards with pricing & availability, guide bios, social proof. Optimized for experience bookings.
Pricing
Fair rates. Fairer than most. Always transparent. Starting points, not hard quotes — we scope to your property.
No long contracts. Cancel anytime. · Pricing in ISK, VAT excluded. · Tied to real hours — you pay for results, not retainer padding.
Results
They broke our Booking.com dependency in one season. The website carries the reservations now. It changed the economics of the whole guesthouse.
An agency that speaks in numbers, not buzzwords. The monthly report is one page. I understand every line.
The ads bled money before. Two months in, it was our cheapest channel. Sharp, honest work.
International standard. Local price. We compared three agencies. None came close on value.
They broke our Booking.com dependency in one season. The website carries the reservations now. It changed the economics of the whole guesthouse.
An agency that speaks in numbers, not buzzwords. The monthly report is one page. I understand every line.
The Founder
Five years of performance marketing. Real budgets, hard data, dozens of clients behind me.
I built Hrafnar Digital to bring that standard to Icelandic hospitality — without the inflated agency price. The method is simple. Find the signal. Cut the noise. Put the budget where it returns.
Performance marketing · Social · Platforms · Data & reporting
We build direct booking websites optimized for conversions, implement Google Ads campaigns targeting your specific tours or rooms, and optimize your existing OTA profiles to drive traffic to your direct channels. Most clients see 30-40% more direct bookings within 3 months.
We specialize in small to medium-sized Icelandic tourism businesses — guesthouses, boutique hotels, family-run tour operators, and independent restaurants. Our Starter package (€800/month) is designed specifically for businesses with 5-15 rooms or similar scale.
We work with all major platforms used in Iceland: Booking.com, Airbnb, Bókun, Expedia, FreeToBook, and can integrate custom direct booking engines. We also manage calendar synchronization to prevent overbooking.
For Icelandic tourism businesses, we typically see first bookings within 7-14 days of launching campaigns. Full optimization takes 60-90 days as we refine targeting for high-season vs. shoulder-season travellers.
We work with tourism businesses across all of Iceland — from Akureyri in the North to Vík in the South. Our services are 100% remote, and we specialize in promoting destinations along the Ring Road, Golden Circle, and beyond.
Contact
Tell us about your property. We'll analyze your business and create a custom growth plan tailored to your goals.